What does SEO do?
If you have a business to promote, then you want to have a higher search engine ranking than your competitors. You need your website to be found in Google when people search for your main products or services. What you need is SEO.
Search Engine Optimisation (SEO) is the process by which a website becomes more visible to, or more likely to be noticed by, search engines such as Google, Yahoo, Bing etc. It optimises your profile in the search engines and therefore increases the ranking of your site.
The benefits of SEO are obvious; if the website appears frequently in the search results and is high up on the list then more traffic will visit the site. More visitors to the site will likely result in an increase in enquiries which in turn should generate more sales.
SEO is good for business.
A broad overview
There are many different facets to SEO and explanations can seem quite bewildering. However, it can be simplified into two main areas: On-site SEO and Off-site SEO. In order to maximise your website’s potential you need to cover both of these areas.
It is very important that both of these areas are addressed correctly. On-site SEO and Off-site SEO each have their own specific requirements and procedures. If mistakes are made at this point, or corners are cut, then it can have a negative effect on your website’s performance in the search engines.
About 25-30% of a website’s SEO requirement is On-site SEO. It is sometimes referred to as “On-page SEO”. It deals with everything from the actual content of the website to the tags used within it and even the page load speeds.
Some factors to consider when addressing On-site SEO are:
• Title tag
• Heading tags
• Image names and file size
• Image Alt attributes
• URL structure
• Page load speed
The remaining 70-75% of a website’s SEO requirement is Off-site (Off-page) SEO. This relates to the many external factors which affect a website’s visibility to search engines and its ranking therein. Off-site SEO is an on-going process of updating and refining all the links and connections your site has with the rest of the internet. The better the quality of your website and its connections with other sites, the greater visibility you will have to search engines.
Some factors which affect Off-site SEO are:
• Directory listings
• Forum posts and mentions
• Guest Blogs
• Blog comments
• Profiles on Social Media
• Social Media Likes, Shares and Bookmarks
• Article marketing
SEO is constantly evolving. The algorithms used to search and direct the flow of traffic around the internet are being continuously updated. It is vital to respond swiftly to these changes in SEO in order keep your website at the top of any search result.
Featured Image by submitedge.com.
Content Image by KROMKRATHOG via FreeDigitalPhotos.net