SEO contest is defined as:

“An activity awarding prizes that challenges search engine optimization (SEO) practitioners to rank themselves among the major search engines such as Google, Yahoo, and MSN using certain keyword(s).”

I joined two SEO contests or, sometimes it was called an SEO race, in the past and luckily, on both contests, I managed to grab the 3rd spots.

The SEO Race

As an SEO newbie by that time, SEO contests really push me hard and keeps me going until I found my self ranking on the SERPs (search engine result pages). That result gives me the joy, excitement and of course pride because, I am ranking for a certain keyword along with other SEO experts.

The first SEO contest I joined is for the “Tnomeralc Web Design Toys” keyphrase.  Check the contest leaderboard or final results at:

http://claremontdesign.com/leaderboard/

The second one is for the “Eriuqs Spires Healthy Recreation“. Check the final result at:

http://habitually.blogmas.com/2009/05/13/eriuqs-spires-healthy-recreation-leaderboard/

My blog entry for both contest is a blogspot (blogger) blog; which is one of the very first blog I created. But sadly, that blog is now down due to some blogger issues.

New SEO Contest

And now, there will be a new search engine optimization contest. It is a contest that aims to invite all SEM and SEO professionals; not only here in the Philippines but also from all over the world, to compete with one another with a certain keyphrase.

The said contest is created to help typhoon victims in the country. What I love more on this contest is, it will mainly focus on a TAGALOG keyword or keyphrase.

You can check the full details of the said contest at:

http://www.palarongseo.com/

I am looking forward in joining and of course, in full determination, in winning the said contest.

SEO Career Entry Point

IT/Programming/Graphics/Web – People who started here are good with the code. They know what makes websites appealing, and how they function. In the process of making websites, they learned about SEO. And from there, they got hooked and wanted to learn more.

Marketing/Sales & Promotions – People who are into marketing and sales has the ultimate goal of increasing profits. Sales people know what it takes to convert off line, from telemarketing, tri-media (TV/Print/Radio) and face-to-face selling skills. Marketers know how to create the buzz and helps in the overall sales process. But as they learn the potential power of selling online, they hear about SEO and start learning how to do it to augment their marketing and sales skills to be well rounded.

Journalist/Writer – They write eloquently, appealing to the people that read what they write. Convincing, and puts in all the hooks to call the baits and increase sales. They may have started with newspaper press releases, print ad copy, or even TV and Radio commercial scripts. Then suddenly they had to do the same thing for online marketing and press releases, articles and blog post and learn more about SEO which adds in more required knowledge like keyword research and writing proper title tags, meta tags, h1,..h3…h6 tags, image alt tags. Making better calls to action. Click compelling titles for blog post and articles and social bookmarks. Content that is good for search engines and yet still keeps the readers hooked until the call to action and conversion.

SEO From The Start – Unaware of what they really wanted to do, but was highly influence by other people. Friends, brother/sister, other relatives, parents, spouse, etc. They never had any other job but was exposed to SEO right away and wanted to learn it right away and eventually wanted to do this all their life and do nothing else. Or it just so happened you were interested right away after reading about SEO from somewhere and was immediately hooked.

It just landed on my lap, my first job – They had no job and didn’t really know what they were going into. Landed in some company to do some procedural work for an SEO company. Let’s say started out as a link builder just posting everywhere.
Mastering Your Craft

Learning The Technical Side of SEO – This is for the Writers and Marketing people. Since code is their disadvantage, the next step is learning the code.

Learning the Marketing Side of SEO – This is for the Tech people and the Writers. Learning how to sell and how to market online pushes SEO in the next step. SEO should not be only about the highest ranking, but about maximizing the sales and marketing benefits of search engines.

Learning the Writing Side of SEO – The Marketing and Tech people should learn how to write well. The better your content is written, the better the ranking is, and the more conversions it can create.

It may not be an easy task to master all very proficiently, but good enough to know what works and what does not and start passing it on to their own team members, or outsource people, or just do the best themselves.

The Next Step – Trying to make it big!

The SEO Employer/Manager/Supervisor – You own a business, or has a high ranking position in an SEO business where you handle a team of SEO people. By this time you should be paid a bit higher than the rest. From the experience you gained learning all aspects of SEO and proving your knowledge pays off for you to be a leader. Here you need management skills too. Not only on managing people, but managing projects. Occasionally you can be pulled into customer support calls, sales calls or may even need to help out in making proposals and doing pricing. Of course your prices should make sense that you can justify the sale, at the same time make the company profitable and employees happy and well paid. And since you have a good well rounded knowledge of SEO, you know how to come up with a process that is cost-effective and repeatable.

The SEO Employee – You have proven your worth and has made a name for yourself in your own way that you become a sought after employee. Companies chase you because of what you know. You may eventually end up a manager/supervisor of an SEO team, but if you do not work for an SEO company, but just any company as their in-house SEO guy, you are the SEO go to man (or woman). You call the shots and simply coordinate with the company’s marketing and sales people, IT people and copywriters.

The SEO Consultant – You do not work for anyone but yourself. You have not only proven your worth to a potential employer, but to other SEOs as well. You are respected among SEO peers. You have great knowledge that even other SEO people talk about you. You do speaking engagement, and teach and promote the industry. Companies hire you on a contractual basis to help grow their own SEO teams.

SEO My Own Stuff – You do not work for anyone but yourself. But you do not care about having SEO clients nor doing consultancy. You make money simply because you really know how to rank well and increase online sales through SEO. Thus you decide to do your own business and SEO it. Either a brick and mortar business that you do some SEO to increase sales, or simply have no products or services and just do affiliate marketing or ad publishing.

Some SEO people may land in more than one spot here but specializes in a few or one of them only.

After SEO

PPC – Need to harness more power of on-the-spot sponsored results. Managing budgets, writing proper ad copy and making a good ROI.

Email Marketing – Subscriptions and other opt-in list type of marketing. Drip marketing. Mailing list cross-promotions etc.

Media Buying – Banner ads, post-roll and pre-roll video ads, learning your niche industry and proper places to advertise.

Social Media – Building communities and leveraging them to generate more business.

Usability/Accessibility – Learn the art and science of making your web visitors happy, pleased, less confused that all generates into better sales.

You’re Rich! What do you do next?

I don’t know, you tell me? Invest in real estate? The stock market? invest in Gold/Silver? In Oil? Bonds/Mutual Funds? Buying a company? Or just spend the money where they supposed to go to. Like your family(or future family), make your spouse and kids happy. Give them a full experience of acquiring knowledge of what you are doing so the chain goes on that it would be easier for them to run their lives when they grow up.

Originally posted from SEO.PH Forum by benjarriola

My aim on this post is to define and try my best to explain what SEO really means. Since, there are huge number of websites/blogs that explains well what SEO really means, I decided to come up with a collection of SEO meanings. Below, you will read several definitions from known and authority person or websites in the world of Search Engine Optimization.

What is Search Engine Optimization (SEO)

What is SEO? -  SEOmoz.org

SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).

SEO Members Library – SearchEngineLand.com

SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search Engine Optimization (SEO) – Google.com Webmaster Central

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.

You may download the Search Engine Optimization Starter Guide of Google.com here.

Search Engine Marketing Glossary – SEObook.com

Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries. SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing.

With above definitions and/or meanings, I hope you have now an insight or certain knowledge about what is SEO and what it really means. SEO is something that can help you out and your business be seen and be in front of your targeted audience and potential clients. This means, SEO is a must for most businesses and webmasters.