The iPad Mini is the newest product that Apple has on the market, and the sales, including accessories for the iPad Mini, are skyrocketing. During the first week alone, Apple has sold 3 million units of the iPad Mini. It’s not only Apple who will be enjoying the high sales of their newest baby; their long-term suppliers, Cirrus and Broadcom, will also benefit.
Cirrus is the to-go supplier for Apple’s audio, while Broadcom supplies the connectivity. If Apple’s sales continually go up during the holidays, this may also be good news for these suppliers. This may reward them with a last quarter growth.
The iPad Mini was released November 2, 2012 and has been continually increasing Apple’s sales, even at the expense of the fourth generation iPad. Experts have expressed concerns that the Mini’s sales will be bigger than the latest iPad generation.
It is also good to note that there are only limited stocks of the different iPad Minis in most of the Apple stores. Consumers are not able to find the iPad Mini that fits their color and size preferences most of the time. There were only 10 million iPad Minis that were manufactured for this year’s quarter. This is huge compared to the 15 million units that were produced for all the other iPads combined. That means there are a great many iPad Minis, but the stocks still are not enough.
There is also a low supply of iPad Minis. This situation is said to continue until the first quarter of 2013. There have been reports claiming that AU Optronics, Apple’s panel supplier, is encountering problems in production. This has caused shipments for the panel to drop. However, AU Optronics has denied these allegations and said that their shipment is normal.
iPad Mini is not even competing against the sales of Android tablets. It’s leading in the sales for the tablet market with about a 55% share for the total sales. That’s only a single quarter worth of sales. However, it’s still not safe enough for Apple to sit back and relax. Android is quickly catching up. Sales for Android tablets rose to 44%, especially because these tablets are more affordable compared to iPads. Some experts predict that Android might take over Apple’s lead in the second or third quarter of 2013.
Although it’s not really such a nice sight to see the iPad Mini surpassing the sales of the other iPads, it’s a better option for Apple rather than to have the Android tablets take over the iPad’s sales.