Every car has a logo, because the logo embodies each car manufacturer’s mission statement or heritage. A large number of the car logos that were created during the rise of the automobile industry, have interesting stories behind their creation.
A car logo should be unique and original, because the logo design allows for easy recognition of the car. Car logos can be found in various shapes and sizes, and for car makers logos are a good way to communicate to consumers some brand values like dependability and prestige.
Below are some of the most known car brands – names that have been around for decades, establishing a reputation for dependability, luxury and class.
Have you ever wondered how the logos of these popular car brands came to be? Read on to find out more about some of the most famous car logos and the story behind each one!
Cadillac’s first logo was based on a family crest of the minor aristocrat the company was named after, Antoine de La Mothe, Sir of Cadillac back in 1902. It turned out that Antoine de La Mothe wasn’t born of nobility and that the crest had borrowed from other noble coat of arms. Many years later, in 1998, while undergoing some changes, Cadillac ditched certain traits of the original logo for a more modern look and clean design, while still maintaining a connection to the company’s past.
The elegant prancing horse is instantly recognizable as the symbol for the most famous Italian exotic manufacturer, Ferrari. However, the black horse was first seen on the fuselage of an Italian fighter plane during the World War I. After the death of the heroic pilot, his mother asked Enzo Ferrari to put the prancing horse on his cars, because she believed it will bring good luck. Many years later, the horse is still there, on a bold yellow background.
Once the Mercedes became the official name for the automotive trade group Daimler-Mercedes, the company wanted to define the logo. The Mercedes-Benz logo can be traced back to 1870, when Gottlieb Daimler sent his wife a postcard with the famous three pointed star on it. Daimler wanted to see this star on top of all of their factories, which would indicate their triumph over “land, sea and air”.
It has long been assumed that the BMW logo represents the rotation of a propeller, that has actually proven to be a myth. The true story behind BMW logo is that when the automobile company emerged as a result of a restructuring of Rapp Motorenwerke, BMW still wanted to maintain the dynamic of the Rapp logo. Additionally, the blue and white colors are the predominant colors of the Bavarian flag, so hence the new BMW logo.
The famous bow tie emblem is a creation of William Durant, the co-founder of General Motors and Chevrolet. There are various stories about the occurrence of the logo. The most widely accepted theory is that Durant was inspired by the design of the wallpaper in a French hotel room, back in 1914.
Pontiac is an American automobile brand that was established in 1926 as a companion make for General Motors. The word “Pontiac” comes from the Ottawa leader Pontiac, who led an unsuccessful rebellion against the British. The original logo resembled the American-Indian hat. This logo was in use until 1956, when it was replaced with the recognizable and stylized red arrow and a silver star in the middle.
Audi is one of the oldest and most popular German car manufacturers. The four rings symbolize the 1932 merger of the four car manufacturers: Audi, DKW, Horch and Wanderer. They became Auto Union AG, which was the second-largest auto manufacturer in Germany at the time. The logo underwent some small changes to the font and an enhancement of the rings, in 2009.