Digital Signage is a kind of Electronic Display that is installed in public places. Digital Signage is an efficient and cost-effective method of marketing. Messages and content are displayed on the digital signs with the aim of sending out targeted messages to specific locations at specific times. Some of the important benefits of Digital signage as opposed to the static signs are that the content can be exchanged more easily, animations can be displayed and all this is done adapting to the content and audience.
Apart from being commercially driven devices, Digital Signage has other uses. Many outdoor digital signage screens are multi-purpose and provide not only advertisements, but weather, news, local information.
Digital Signage can be erected anywhere, both indoors and outdoors with the help of high quality and trusted display stands on the market. Digital Signage to be effective should be placed in the most visible place and in locations where it can be seen by the maximum number of people. Today you see digital signage everywhere – offering us information, advertising or messages. Projected images, Plasma displays, LCD, LED images are all around us. Digital signage is being used world over and is very effective in sending out a message to a large number of people at one time. It is an instant attention-grabbing form of advertisement. Times Square New York City is the perfect example of the effectiveness of digital signage. These digital signage displays provide a centerpiece for the location in which it is erected. Once a digital signage screen is erected in a particular location, there are others who will be vying for space in that location for displaying their digital signage screens. Overtime this will help raise the profile and standing of that location.
In the retail and hospitality sectors, digital signage has been used successfully. Digital signage is used very effectively in tradeshows. These digital signs get the attention of the visitors and results in increased sales.
If you own a business, the use of digital signage will greatly benefit you. Digital signage technology is complex, but you could hire the services of a company that specializes in this technology, they will be able to customize a package for your needs. The basic hardware required is :
- TV Screen – Any standard LCD or Plasma screen can be used for digital advertising.
- Content – This is the most important part of Digital Signage marketing – there are specialist companies that can create content for you, or you could choose from the various content creation software available in the market today.
- Media Player/Network – For Digital Signage advertising, a device to upload and control the content is needed. This could be a small media player installed with the screen inside a digital signage enclosure.
- Digital Signage Enclosure – It is important to ensure that the Digital Signage is protected and has the necessary cooling.
Digital signage displays generate sales for retailers and hospitality businesses in the area. Digital Signage is the most Unique way of conveying your message. It is being used more and more in hotels, hospitals, building, restaurants, airports, outdoor locations and anywhere where people go. Digital Signage is cost effective and simple to use.
James Vasanth writes a blog on ArtDigitalTech, about Window graphics, booklet printing and connecting the dots between online and offline. He can be found on Facebook and microblogs on Twitter as @ArtDigitalTech.
Content Image by digitalsignagesoftware.sclfox.com
Featured Image by Michael Tutton (MichaelTutton) shared via Flickr under a Creative Commons license.