What Is Social Media Optimization (SMO)
After you read and understand (I hope) what SEO or Search Engine Optimization is all about, I am going to explain next the meaning and nature of Social Media Optimization or SMO.
Like what I have done in my “What is Search Engine Optimization” post, I compiled meanings and details of SMO from the respective and authority sites and/or people in the Social Media Optimization field. So here it is.
From an article posted by Lisa Barone at SearchEngineGuide.Com
What Is Social Media Optimization
If search engine optimization is about breaking down crawling barriers to help the engines fully index your site, social media optimization is about knocking down site walls so content can be easily found, distributed and shared by the community. This process may simply mean embedding a “Digg This” button on your site blog or it may mean spending hours to create a piece of compelling content, aka linkbait, that could either drive thousands of visitors to your site or have no effect at all.
What’s the benefit to SMO?
The benefits of social media vary depending on what you’re looking to do. For some sites, the greatest benefit to SMO is the instant exposure and influx of inbound links it creates. With any luck, a significant portion of your new links will be coming from quality sites in your field. However, if not, these effects are often short-lived and traffic alone doesn’t equal conversions and increased revenue for most sites. You need to be able to capture those first-time visitors and convert them into loyal site community members.
The real benefit to optimizing your site for social media is it inspires you to create excellent, keyword-rich content, which in turn can help build your online and offline brand, increase quality inbound links over time, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign.
This one is courtesy of Wikipedia.Com
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.
Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogosphere and special blog search engines.
Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.
From 5 Rules of Social Media Optimization (SMO) of Rohit Bhargava
The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
Pretty geeky? Uhmm, not much, I think.
Categories: Social Media Optimization Tags: SMO, Social Media Optimization
What is Search Engine Optimization (SEO)
I am a SEO. That is what I always tell other people when they asked what I am doing for a living. Often times, I ended up explaining the meaning and what a Search Engine Optimizer really does and it takes lots of effort and large amount of time to explain it really well.
My aim on this post is to define and try my best to explain what SEO really means. Since, there are huge number of websites/blogs that explains well what SEO really means, I decided to come up with a collection of SEO meanings. Below, you will read several definitions from known and authority person or websites in the world of Search Engine Optimization.
What is Search Engine Optimization (SEO)
SEO is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines. Firms that practice SEO can vary; some have a highly specialized focus, while others take a more broad and general approach. Optimizing a web site for search engines can require looking at so many unique elements that many practitioners of SEO (SEOs) consider themselves to be in the broad field of website optimization (since so many of those elements intertwine).
SEO Members Library – SearchEngineLand.com
SEO — search engine optimization — is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines have such listings, where web pages, web sites and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.
Search Engine Optimization (SEO) – Google.com Webmaster Central
Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results.
You may download the Search Engine Optimization Starter Guide of Google.com here.
Search Engine Marketing Glossary – SEObook.com
Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries. SEO consists largely of keyword research, SEO copywriting, information architecture, link building, brand building, building mindshare, reputation management, and viral marketing.
With above definitions and/or meanings, I hope you have now an insight or certain knowledge about what is SEO and what it really means. SEO is something that can help you out and your business be seen and be in front of your targeted audience and potential clients. This means, SEO is a must for most businesses and webmasters.
Categories: Search Engine Optimization Tags: SEO, seo definition, seo meaning
First Post
This is my first post. Just trying to start things out.
Categories: Search Engine Optimization Tags: